Do you want to grow your business and make it world-class? Think salon brand. For salon owners, branding means what it is – a strong ethic that attracts customers, maintains your salon’s relevance, and supports customer loyalty. Branding is essential for new and existing salons that want their impact to be felt. It is the key to awareness for any business. In this article, we cover what is salon branding and seven salon branding tips for your salon.
What Is Salon Branding?
There is a common misconception that branding is all about the company logo and business cards. No. Branding is the summation of every expression that identifies your business both online and offline. Salon Branding is the heart and soul of your business. It sets your products and services apart from the competition.
Your brand should be reflected in:
- Your business name
- Your logo
- Your colors and fonts
- Your writing style
- Your social media presence
- Your customer service
- How do your clients feel when they walk into your salon?
- How do you manage customers’ scheduled meetings?
Importance of beauty salon branding
- Building a strong brand can help you attract your ideal customers.
- It can help you get a positive reputation for your salon.
- Brand consistency has the potential to increase revenue by up to 20%.
- Salon Branding creates a trustworthy relationship with your customers.
7 Best Tips For Salon Branding
Every successful salon business has a mission statement. Your mission statement answers the questions of What, How, and Why.
- What does your salon do? What products and services do you provide?
- How does your salon do things uniquely? How is your salon different from your competitors?
- Why are you in business? What drives you?
Once you can articulate these questions, you have created a strong mission statement. Remember to keep your mission statement clear and concise. Don’t know what a mission statement looks like, here is an example:
“We believe people go to salons to look a certain way. People go to Nine Zero One to feel a certain way.” (Nine Zero One Salon in Los Angeles, CA)
- Core values
Defining your company values is a crucial part of salon branding. Your brand values are ethics that you commit to your customers. Think of what your customers can expect each time they walk into your salon. Does your salon use only eco-friendly products? Does your salon tackle world challenges? Do you offer huge incentives in your referral program? Identify what values your brand can offer to your clientele and then outline the ways you implement them.
Authenticity plays a crucial role in a consumer’s choice of brands to support. Unfortunately, a large majority of brands fail to create authentic services and content. Authenticity is simply who you are, your ambition, or your commitment. Whatever this is, it should inform your purpose, align with your vision & mission statement, and establish you as trustworthy in the sights of your customers.
Appearance is everything in a beauty salon. The more appealing your salon is, the more your client base. As part of your salon branding, you should define your salon appearance and décor (both online and offline) in a way that informs the audience. Everything from your business logo to colors, fonts to graphics, Web design to storefront, packaging to letterhead should be attractive, recognizable, and blended. You want to match the color of your salon equipment with that of the furniture, salon décor with your website theme, and so on. You want to get creative with all of these. Visit Pinterest to get some inspiration. When your salon appeals customers will love to come more often.
Brand personality focuses more on what you want people to describe your brand. To define this parameter, you can come up with three or four striking qualities that make your customers feel pampered. Think of a “polished, classic, sleek” salon. etc.
Having outlined who you are and what you have to offer, it is time to decide where to establish your online presence. We recommend social media and email marketing for salon owners. Email marketing is one of the oldest forms of marketing that has a high conversion rate. Start by growing an email list and then sharing beauty tips to your audience directly in their emails.
Social media is the easiest way for customers to connect with your brand. Successful beauty brands use Pinterest, Facebook, Instagram, Twitter, and TikTok to showcase their products and services. Upload quality images and post informative content to engage your clientele and build a social community around your brand.
The first six tips will guarantee short-term success, but with consistency, long-term success is guaranteed. You turn into a global brand by doing the right things over and over again. When branding your salon, you want to create a map that contains a series of instructions that need to strictly adhere to daily, weekly, or monthly depending on the structure. This map will provide direction and formatting.
Bonus Tips: Choosing Quality Over Quantity
Your studio appearance and décor aren’t what just attracts your visitors, your equipment does. Since they’ve visited other salons before yours, customers probably know what’s authentic and what’s not. When branding your salon, remember to include quality equipment and gadgets as part of your plans.
Suppliers like OmySalon have made getting quality salon equipment and furniture easy. Here, you can get quality furniture and equipment for spas, barbershops, pedicures, manicures, etc. for every size and budget.
Now that you understand the seven ways to create solid beauty salon branding, grab a pen & paper, and jot down your WHY, WHAT, WHO, & HOW of your salon business. Take time and go through the various exercises, step by step until you integrate these seven elements into your brand. With this short guide, you will be well on your way to building strong & successful salon brands.